Welcome to the best roads we have to offer. 

On June 23rd, 2018, the second annual River Valley Road Rally will commence. Within it, 60 exclusive teams will travel throughout Wisconsin to become the winner of the River Valley Road Rally. Our Mission: to incorporate wit, driving skill, and fun in a one day, seven hour endurance rally. We've partnered with various companies, clubs, and members to make this an inviting rally for both experienced and novice drivers. Whether your vehicle is a 650HP exotic monster, or a modified Subaru, the playing field is level for all entrants. 

Starting in Eastern Wisconsin, River Valley Road Rally will take our participants through Wisconsin, across 270 miles, and ten locations. Focusing on endurance, wit, and teamwork, this rally challenges the team to choose from multiple point opportunities to win.

After completing the rally with 75 other teams; drivers, sponsors, and invited guests will reconvene at an undisclosed location at 7:30PM to celebrate the day’s highlights and adventure. Dinner, drinks, and entertainment will be available as well as a complimentary standard suite for you and your co-pilot.

Partnering with various local businesses throughout Wisconsin, each participant will be invited to participate in two vinyl application parties to represent your team in the rally. Vinyl application will be completed by Viga Design and will include companies such as: Wisconsin Car Enthusiast Club, Custom Offsets, Fitment Inc., AM Productions, AMSOIL, D.H. Vinylworkx, TC Vinyl, and more.

Enclosed are materials detailing this year's driver participation options. If you have questions or would like further information on sponsorship or spectator options, please contact Alex at Alex@theofficialwcec.com




  •   One Vehicle: $500.00 (Price includes one co-pilot. Additional participants are $50 per person.
  • Participation into an exclusive rally with one co-pilot
  • Vinyl kit application to your vehicle of choice. (Multiple colors available)
  • Complimentary standard suite for you and your co-pilot following the rally.
  •  Road Rally Bag & Goodies
  • Exclusive RVRR T-Shirt for you and your co-pilot.
  • Night party invitation for trophy announcement, giveaways, and access to rooftop bar.
  • Complimentary business or club promotion on our social media outlets of your choosing.
  • 1st, 2nd, and 3rd place Grand Championship Trophies

Interested? Good. Enter in the information below and we'll contact you within 1 business day with more information.

  • If you participated last year (2017), please note that in your application for special pricing.
Click Here for your Personal Application Form if you cannot receive emails.


Click Here for your Business Application Form if you cannot receive emails.

Questions, Comments, or Concerns can be emailed to Alex@theofficialwcec.com


Wisconsin Car Enthusiast Club is the team that aids the River Valley Road Rally team during the day-of activities, planning, scheduling, and aiding with any last-minute issues. Simply put, without WCEC, this event would not be possible.


 A.M. Productions has provided photography, cinematography, and web design work since its original partnership in 2014. Participating as well, A.M. Productions has offered some great giveaways for our entrants.

Fitment Inc. is leading the wheel fitment revolution. Offering wheels, tires, and suspension, Fitment Inc. is built around helping enthusiasts. From videos to photos, Fitment Inc. is the name when it comes to aftermarket fitment.